GT Podcast - EP 1: The Inception of Garage Therapy
#GarageTherapy #Detailing #Podcast
Welcome to the Garage Therapy Podcast, where we take you behind the scenes of Garage Therapy and its journey from inception to becoming a trusted name in car care. This series is for detailers, entrepreneurs, and enthusiasts who want real industry insights on detailing, product development, and branding. Join Jonny @jonnyshielldetailing and Maz @GarageTherapyOfficial as they discuss:
๐น The inception of Garage Therapy โ how it all started and the meaning behind the name.
๐น The challenges and triumphs of entrepreneurship in the detailing industry.
๐น How we approach product development, ensuring high-quality detailing products for all users.
๐น The science and strategy behind product systems and how they enhance user experience.
๐น Challenging industry norms and consumer choices to raise standards in car care.
๐น How professional athletes influence marketing strategies and audience targeting.
๐น The importance of business strategy, branding, and product design in building a trusted brand.
๐น A breakdown of our Zero to Three product system and why itโs essential.
๐น Non-negotiables in business quality โ what we refuse to compromise on.
๐น The future of Garage Therapy, upcoming detailing products, and customer engagement strategies.
๐ Whether youโre a detailing enthusiast, business owner, or just passionate about branding and product innovation, this podcast is for you!
๐ Subscribe to stay updated on new episodes!
๐ฒ Follow us on Instagram: https://www.instagram.com/garage.therapy.channel
๐ Facebook: https://www.facebook.com/garagetherapyuk
๐ Visit our website: https://www.garagetherapy.co.uk
๐ Shop our products: https://www.garagetherapy.co.uk/shop
Let us know in the comments what you think! ๐
Chapters:
00:00 Introduction to Garage Therapy Podcast
01:40 The Origin of the Name 'Garage Therapy'
04:55 The Journey of Creating a Car Care Brand
11:09 Developing Products Methodically
14:51 Understanding Product Systems and Processes
20:53 Challenging Industry Norms and Beliefs
30:38 The Influence of Professional Athletes on Consumer Choices
32:02 Targeting the Right Audience in Product Development
33:28 Creating High-Quality Products for All Users
35:01 The Zero to Three Product System Explained
36:54 User Experience and Product Design
41:13 Non-Negotiables in Business and Product Quality
45:04 Crafting a Memorable User Experience
53:50 Looking Ahead: Future Products and Customer Engagement